RW X PRELOVED is the brainchild of Kathy Cheng, Founder of Redwood Classics Apparel, and Julia Grieve, Founder of iconic vintage clothier Preloved. Teaming up to save hundreds of thousands of sweaters, shirts and unused promotional stock from landfills, the duo has breathed new life into old duds by deconstructing and reimagining pieces that would otherwise hit the trash.
To view the article in its original format, click the link below: https://tinyurl.com/changeagent-redwoodclassics “After the recession, there was a much lower demand for domestic garment production. I became my dad’s business partner then, and we humbly restructured down to 40 people from around 100. Textile-wise, my father has so much experience, but he was never into sales or marketing, and felt that as a manufacturer we always had to be behind-the-scenes. But we couldn’t wait for business to come, so we developed the Redwood Classics brand. I felt there was a niche for retail-quality promotional apparel where, for example, a company puts its branding on a T-shirt for an event. It’s a made in Canada brand to stand out from the...
