Not Your Uncle’s Sweater: Redwood Classics x Preloved Launch Ugly Holiday 2.0

TORONTO, ON – Redwood Classics, Canada’s leading boutique manufacturer of promotional and retail apparel, has teamed up with iconic Canadian clothing brand Preloved for a second year in a row to save hundreds of thousands of sweaters, shirts and unused promotional stock from landfills. Aptly named after your distant uncle’s perfectly terrible holiday knits, Ugly Holiday 2.0 breathes new life into old duds by deconstructing and re-imagining pieces into unique, sustainable branded merchandise. And no, the pieces don’t come complete with blinking light bulbs and gawking reindeer faces.

Meticulously treated prior to production, each carefully curated complementary vintage fabric is selected for distinctiveness and style. Combined with Redwood Classics’ incomparable fleece, the Ugly Holiday 2.0 collection mitigates waste, sustains a domestically produced ecosystem and tells a story.

Handmade in Toronto, the award-winning collection has already been embraced by some of Canada’s top corporate brands. “The name of the collection is tongue-and-cheek,” said Kathy Cheng, Founder of Redwood Classics Apparel. “Make no mistake: these are clothes that you’ll want to wear. Each chic, distinctive piece is tailored and timeless; when branded, it creates the ultimate marketing solution.”

Made in Canada, each piece in the Ugly Holiday 2.0 collection is handcrafted by a team of highly skilled textile professionals, providing a sustainably rare way to re-purpose unwanted sweaters into one-of-a-kind, environmentally cautious items like mittens, hoodies, scarves, pillows and reversible stockings.

“As more and more consumers want to know where their clothing is made, more and more organizations are embracing the upcycling movement,” added Julia Grieve, Founder of Preloved. “With this collection, we educate both the client and the end user that their promotional apparel has not only been made responsibly; it’s been designed to enjoy for years to come, which means less waste.”
 
Available in Harvest Red and Park Green while quantities last. Pre-book by October 10, 2016 for guaranteed delivery by December 5, 2016.